The VALOR Balkans Trains VAR’s
VALOR Balkans offers different training programs to VAR’s partner.
All new VAR’s start out with a Training for VAR’s. They have access to VALOR Balkans Training Partner portal, opportunities to co-brand with VALOR Balkans, and training for sales force.
Once VALOR Balkans a signed up, VARs he needs to be trained on:
- The portal site (including how to access, the specific policies (lead policies, deal registration), where to find pricing and support, available demo scripts and PowerPoints, etc.)
- The product (including it’s unique positioning in your space)
- The market (especially the market segments that are most likely to purchase your product), and
- How to effectively promote your product--in that order.
With some complimentary or add-on products, the VARs in the end of the training can go to existing accounts and sell-in VALOR Balkans product (account management), for others, they must prospect. Like any sales team, they seldom like to prospect via cold calls--they prefer leads.
Some of the Resellers typically don’t have a marketing department and are normally need improvement with generating leads. This is where VALOR Balkans help Reseller’s which goes a long way to generating our partner loyalty. We give tips and tricks and provide templates (e-mails, ads), event schedules and other items that have a proven response with our manufacturing products..